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I provide reassuringly pragmatic advice to help businesses get social media  and digital communications working smarter.

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  • Writer's pictureDan Bowsher | Sett Social

Should business leaders be using screengrabs of their own posts on social?

A mocked up Tweet, often used by fame-hungry social media influencers to demonstrate their 'credibility'. The wording of the Tweet reads, "I don't try to inspire people with my tweets, it just kinda happens #blessed'
Mocked up Tweets are often used to demonstrate social proof of one's expertise. They don't work.

For years, people screengrabbed Tweets and posted them onto LinkedIn, which always seemed a bit odd to me but apparently can work for getting yourself in front of a sizeable audience. As long as you can get over the self-referential weirdness of, that is.

These days, with the relentless decline of Twitter/X, you don't even have to post there. Instead, you can doctor a templated design to make it look like you Tweeted something inspiring/insightful/slightly snarky (see evidence above).

I guess one question that a business leader may be asking, having seen these kinds of posts land in their social media feed, is whether or not they should be using these tactics in their posts too.

For me the answer is a clear 'no'. The kinds of people that use this tactic tend to fall into the category of self-styled influencers. I won't name, names, but suffice to say if you were one of the more recent additions to the Dragon's Den/Shark Tank, and you were prone to delivering motivational memes through your social media accounts, this might be the kind of thing you would deploy.

But for most people, this is not the way.

However - and this is the marginally more legitimate point to this post - the question you should really be asking yourself is, 'Why?'.

Why would you be trying to travel as far and wide as possible on a social platform, when most of the people it will reach won't be relevant nor give two hoots about what you do? 

Why are you trying to reach the biggest possible audience when platforms like LinkedIn have stated that the amount of people for whom such scale of reach actually delivers meaningful benefit is minimal? (Have a watch of the video in the post below for a bit more on that.)

Why aren't you, instead, focusing on identifying the audiences that will actually make a difference to you? Those that MIGHT enable you to realise economic opportunities down the line?

Because that's what really matters, whatever shape or form it might take.


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