My background

I'm a senior comms and marketing strategist, specialising in helping brands, leaders, and subject matter experts to tell their story and build influence.

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I've worked in comms since 2001, starting out in B2B Tech PR before moving in-house to spend 10+ years working in consumer social at Vodafone. ​​From being at the heart of its early adoption - and the perils that came with it - through leading a board-approved strategic transformation of social media in the business, I've picked up a great deal of experience along the way.

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I've led and grown high-performing teams, developed and managed high-profile, high-impact content and campaign strategies, advised senior stakeholders, managed client and supplier relationships, and more. 

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I'm available for freelance projects or full-time, in-house roles.

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My approach

What I do today plays to both my professional strengths and my desire to help people get the most out of their comms and marketing efforts. 

 

I bring a real dose of pragmatism and practicality to my approach because I want my work to benefit my clients for the long term. I have both the strategic eye and the hands-on capabilities to make things happen.

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Technical nouse

I've spent my entire career working as a translator of sorts, taking often complex, technical ideas, and converting them into language and stories that draw your audience in rather than leaving them lost in a sea of jargon and acronyms. 

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I've got extensive experience in doing this for clients in B2B technology and services, and across a range of vertical and horizontal industries too. And I also spent around a decade decoding telecoms speak into consumer social and PR activities at Vodafone UK. ​

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And in 25 years of doing this, I've only ever met one person who was able to intimidate me with their techno babble (I'm only telling paying clients any more about that, though!)

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How and where I work

I work from The Sett (you can see its most recent live state in numerous videos and pictures via my LinkedIn profile), based in the corner of my garden in Newbury, UK, delivering remote support to my clients based in the UK, US, across Europe, and in Asia. I'm also happy to travel for in-person meetings with locally based clients.

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Need help in this area? The services tab at the top of this page provides more info on how I can work with you, or hit the 'Book a call' button below to arrange a chat.

 

And if you'd like to take advantage of the advice and insight I share on LinkedIn, you're very welcome to connect with me here.

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I look forward to hearing from you.