Execs and business leaders often struggle when it comes to building a content pipeline on LinkedIn™.
That it happens is entirely understandable, given your/their hectic schedules, but it's worth taking some time to address to maximise the impact one can have on the platform.
Not only does a fits-and-starts approach to posting make it harder for you to build an audience it also limits your ability to trigger the LinkedIn™ algorithm, depriving your content of reach and engagement.
The good news is that building a plan doesn't need to be overly complicated. In fact, unlocking - some might say plundering - an exec's diary for inspiration can often create a very solid basis for a planning doc to help you keep on top of things.
Most importantly of all, it can also buy time to focus on the quality of what is posted rather than pushing things out for the sake of being active.
Here are a few thought-starters to help get the ball rolling, but let me know if you have any questions in the comments, by all means.
I actually delegated the creation of content for our product to another person who I pay money to do it :)
I could have created creative videos myself, but it would have been very time consuming and not profitable for me. Now just before reporting, he records the video using Screen Capture and shows me the final file, which I already approve for the advertising department.