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I provide reassuringly pragmatic advice to help businesses get social media  and digital communications working smarter.


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  • Dan Bowsher | Sett Social

#SettUpForSocial: Content planning for busy leaders


Execs and business leaders often struggle when it comes to building a content pipeline on LinkedIn.


That it happens is entirely understandable, given your/their hectic schedules, but it's worth taking some time to address to maximise the impact one can have on the platform.


Not only does a fits-and-starts approach to posting make it harder for you to build an audience it also limits your ability to trigger the LinkedIn algorithm, depriving your content of reach and engagement.


The good news is that building a plan doesn't need to be overly complicated. In fact, unlocking - some might say plundering - an exec's diary for inspiration can often create a very solid basis for a planning doc to help you keep on top of things.


Most importantly of all, it can also buy time to focus on the quality of what is posted rather than pushing things out for the sake of being active.


Here are a few thought-starters to help get the ball rolling, but let me know if you have any questions in the comments, by all means.